Social media tips for small businesses
A strong social media campaign is important for any business wanting to succeed in today’s digital environment. Here are some tips you can use to make the most of these communication channels.
1. Start blogging
Keep your customers updated with news and new information. Commenting on other people’s blogs can start a discussion and facilitate online networking.
2. Respond to feedback
Complaints must be handled quickly and effectively. Be sure to listen to suggestions on how to improve products and services.
3. Respond to negative comments right away
Offer an apology to the client and see what can be done to make the situation right. This will help reduce the negative attention they are causing online.
4. Be aware of what the competition is doing
If the rivals offer a special promotion it may be a good idea to launch something similar to get the attention of customers. Many review sites allow customers to share the experience they had with a business. Read them regularly to see what people are saying about other businesses as well.
5. Take note of what customers want
An FAQ section may be the right away to address common questions that customers have.
6. Make sure employees are aware of changes
Staff members should be trained on how to use social media, and there should be a clear policy for those that use Facebook and other social media accounts.
7. Encourage customer feedback
Feedback allows a business to change their products or services to meet the needs of their customers.
Exonika Designs provides brand and social media management. Business owners who need help should contact
David Pretorius – firstname.lastname@example.org – 083 298 5765,
Luan Schultz- email@example.com – 082 337 2258 / 081 230 1568