Benefits of Social Media for Business
With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers. Social media is growing every single day so if you’re not taking advantage of it, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.
Let’s look at the many ways in which social media can help you grow your business.
1. Boost brand awareness
Almost half of the people on social media connect with brands they already know, while others discover new brands on the platform. Create a social media campaign on Instagram or Twitter to promote your products by connecting and engaging with your audience. Following this guideline will help people become more familiar with your brand.
2. Stay top of mind
Social media gives you to the opportunity to connect with fans and followers every time they log in. People log in to their social media accounts at least once per day, constantly checking on the trending topics and top brands.
Always keep your social posts entertaining and insightful, your followers will be happy to see your fresh content on their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase.
3. Increase website traffic
Share good content from your website to your social media pages to get potential clients as soon as you publish a new post. Content is king for search engines such as Google and Bing.
4. Boost sales
Whatever you want to sell, social media can help you to sell it. This is the right time to align your social marketing and sales goals, as the number of people using social media continues to grow daily and social sales tools evolve, social networks will become increasingly important for product search and ecommerce.
Small business owners should take advantage of social media as it is a great way to market their brand and engage with potential clients.
Exonika Designs provides brand and social media management. Business owners who need help should contact
David Pretorius – firstname.lastname@example.org – 083 298 5765,
Luan Schultz- email@example.com – 082 337 2258 / 081 230 1568