How important is Google AdWords in your business?
Ever since the introduction of Google AdWords 17 years ago, the marketing world for small and large businesses has been transformed in so many ways we could ever imagine. This has made it possible for any business/marketer to get an opportunity to connect with consumer/clients across channels, screens and formats.
When Google started with AdWords you had a breakdown as follows, organic and paid for adverts. This gave businesses many chances of being found by their clients when they actively searched for products or services online.
Google AdWords uses a paid search advertising model and is one of the most effective methods of paid online advertising available. This means that every time a visitor clicks on your ad it sends that visitor to your website, and you have to pay the search engine a small fee. This pay-per-click (PPC) advertising platform developed by Google enables businesses to create ad campaigns on Google properties. When PPC is implemented properly, the fee relatively is small, because the visit is worth more than what you pay for it. It has the potential to send a large number of people who want exactly what you have to offer to your site. This allows companies to create images and effectively invent themselves as brands.
These are the main reasons you should be using Google AdWords:
Google AdWords Increases Leads and Customers
This is an extremely flexible marketing platform because you can target people in different locations, people using different devices and people on different websites.
It’s a Flexible Marketing Platform
With different marketing techniques, AdWords can make small business more visible and to reach customers in specific niche markets because it is compatible with a wide range of other marketing platforms and software systems. It is affordable and offers a global reach 24 hours a day, seven days a week.
Businesses Get a High Return on Investment
Return on investment (ROI) is an important metric that many businesses use to measure the effectiveness of expenditures or new systems. You can optimise your campaigns and you only pay for ads people click on, this can insure that can get a high return on investment (ROI)
You See Fast, Transparent Results
It is easy to analyse progress of campaigns because you get provided with results and reports of your campaigns immediately.
Get More Exposure
You get more exposure by linking multiple AdWords accounts at once; you gain more flexibility with your keywords. The more clicks on your ads the more your ads will display and better their chances or ranking higher.
Today it’s even more crucial to have Google AdWords driving traffic to your website because the Google algorithms now have paid for advertising search results at the top spot. Find out more about available Google AdWords options to suit your business needs.