Grow your business on a thrifty budget by following these easy 5 steps.
- Focus your business
Ensure that the products and service you offer satisfies your client’s needs and has good profit margins for your company. Try to revise the products or services which are not beneficial to your business.
Remove the customers which are unprofitable or hard to sell to, analyse your clients and see who is worth it with regards to profit and effort and focus on them.
- List your business on local directories
You can do this by searching the name of your town or province and directories URL. It is important to get your business listed on your local directories. Having your name, address and phone number listed the same everywhere will ensure Google knows your business and its address; it also helps with local SEO.
- Highlight your offerings and promotions
Let your customers know what you have on offer or specials you are running for the month. Send out emails, newsletters, banners or invoice to highlight your promotions or offerings.
- Give a freebie
You can encourage people to register for your online newsletter by offering something free. We all love freebies! This may encourage them to take advantage of your services.
- Become a guru
Leave useful information and help them to reach their potential by share your knowledge and leading them back to your business’ website. By becoming a trusted advisor, they may be keener to try out your product. Know your story.
By following some of these ways you could be on your way to expanding your business.