Best tips on how to promote your BRAND
In this day and age many people prefer to be approached via email to other methods. Email marketing is one of the most relevant and elite marketing tools for you to promote a brand or product to potential or existing clients.
Here are some tips on how to promote your brand using email marketing:
- Personalise your email
Avoid using the recipient’s name. People tend not to open mails with their name in the subject line, and they are very wary of identity theft at all times. Faking familiarity with the subscriber turns many wary email readers off.
- Know your clients
Identify your target market and build a costumer persona. Email segmentation is one of the email marketing tools, by doing it you will be able to send relevant emails to specific clients.
- Send emails at night on weekends
The top email strategy is to send at night, it is the time when everyone is back from work and they get time to go through their emails. From 20:00pm to midnight is the prime time to send your email. You can also send emails on weekends.
- Use high quality content
One of the other things that turn email readers off is the use of low quality content. The information you use on your email will either build or demolish your brand. It is essential to use high quality content that is relevant to your reader, to protect your brand from losing its credibility.
- Get permission
As much as you don’t like to be sold to without granting permission, so is everyone. It is important that you ask for permission before you send emails to your clients. The best content is free content. Offer your clients something of value a gift voucher or a coupon; this will show your clients how much you value the information they are supplying you with. Lastly, have an unsubscribe button should your clients wish to opt-out.
After sending your emails make sure you measure your campaign to see where you need to improve. Measuring your campaign is one of the last and important tools for email marketing.